Concept Guide
RESTAURANT CONCEPT GUIDE
Sexy Wings® is the Next Big Concept
Sexy Wings is an upscale bar and restaurant putting their name on the map. Sexy Wings is the perfect place for anyone looking to relax and unwind in a classy, yet approachable setting. At Sexy Wings, we believe that quality should be evident in all aspects of dining. Our food, ambiance, and waitstaff are all uncompromisingly excellent.
The Food & Drinks
Untraditional ingredients pack unforgettable flavour into each bite. With hundreds of seasonings sourced from around the world, our wings can be enjoyed dry or with one of our house made sauces, prepared by the world famous Sexy Wings Girls, right at your table
With a handpicked selection of the best craft beers and world's finest whiskeys, customers are sure to find a beverage to complement their wings. Our wait staff is trained to recommend which beers and spirits pair well with each sauce, for an experience that's a cut above the rest.
The Merchandise
Sexy Wings is more than a dining experience - it's a culture. Men and women alike love to sport our logo on shirts, tank tops, hats and more. The Sexy Wings' brand communicates a fun, bold, rebellious spirit that resonates with.
VISUAL CONCEPTS
Company Logo
BrandingRestaurant Sign
OPTION 2 - SILVER
Building Exterior Concept
First concept scene of SEXY WINGS® flagship restaurant.Building Exterior Concept
The main idea of the renderings is to visualize company color palette on to a flagship restaurant of the franchise. The elements and materials of this exterior concept could also apply to different size and shaped buildings. Flagship.
Flagship Restaurant Entrance Door Concept
Idea Sketching for restaurant entrance. Render consists of 14k Gold handle, sitting on signature restaurant wings, which have anodized black metal finish, filled with Swarovsky stones.
SHARED CORE VALUES
At Sexy Wings, our customers value freedom
That's why they appreciate the total control we give them over their dining experience. Before they even step in our door, they can start planning their visit. They enjoy the convenience of technology, which is why our app is perfect for our target audience. They can download our app to reserve a table, order a beer, and even request a waitress. Our world is at their fingertips.
They want to dine on their time
If our customers need to avoid a wait, they can order food in advance and we'll have it ready when they arrive. Many of our customers want to make the most out of a lunch break, and Sexy Wings is the place to be. They don't want wait for a server to request a drink, order a beer, or even pay. They can use our app to handle it all.
They want to feel at home
They value comfort, and enjoy the atmosphere we've created at Sexy Wings. They love our high-tops and extra comfortable chairs. They know that at Sexy Wings, there's not a bad seat in the house. They're friendly with our waitstaff, and enjoy the culture that we all share. Because we give them such a high level of control, they feel like they're walking into something that's theirs, too.
"WE GIVE THEM SUCH A HIGH LEVEL OF CONTROL, THEY FEEL LIKE THEY'RE WALKING INTO SOMETHING THAT'S THEIRS, TOO. "
MARKET NICHE DIRECTION
The Wing Enthusiast
Values decent sized wings, cooked well. The Wing Enthusiast appreciates wings that are cooked to perfection. Crispy on the outside, tender on the inside and a sauce that keeps them craving more. They're likely to appreciate our "no mess" approach to wings, keeping their space open for another round of their favorite wings
The Sports Fanatic
They’re here for the game, but what’s a game without wings and beer? The Sports Fanatic values the entertainment system; the TVs, the speakers, and the energy of the crowd during the big game. They're more likely to reserve tables or sections ahead of time for a group of friends, because they want the best view in the house. They appreciate our in-app feature that controls the TV's so they can bounce between games and watch on their favorite channels.
The Appreciator of Appearance
They're tired of the politically correct atmosphere nowadays. They know that at Sexy Wings, they can come in and relax, and are sure to see some of the finer 'assets' Sexy Wings has to offer. They appreciate our features like in-app tipping, to show our waitstaff their appreciation (and hopefully get some extra attention). They love watching their Sexy Wings server mix up a batch of their favorite sauce, and aren't in a rush for her to finish.
The Weekend Warrior
The weekend warriors frequent on weekend nights, and are most interested in our beer and selection of whiskey. They enjoy the sum of all parts, and know that if they choose Sexy Wings, they're in for the total experience. For them, the ability to pay their bar tab through our app makes a difference. They won't forget their card behind the bar and need to return the next morning. They also love our Uber service, and know that if they're having fun they won't need to slow down just to drive.